Divergent Posted November 10, 2022 Share Posted November 10, 2022 Branding Guidelines Brand guidelines are a set of visual and verbal assets that are essential properties of the Divergent brand, accompanied by a set of rules on how to properly use and combine the assets. This Identity Style Guide is designed to set a baseline framework for an identity that may change over time. Generally, we encourage thoughtful creativity and innovation when it comes to branding and design, and when we working with our brand design, please do so with respect and consideration of these standards to maintain the integrity of our identity. We do not intend to curb creativity when representing Divergent Network, but rather to provide a unifying context for creativity so that — in different material produced by different individuals — our brand and architecture remain their integrity. Essentially, this guide will outline the fundamental principles, technical specifications and best practices intended to help our staff, our community, and potential partners understand our brand — and it's "look-and-feel". Taken as a whole, the information in this guide helps us build, protect the value of, and enhance the integrity within our brand. Consultation with our Marketing and our Management Team is required before beginning development of all marketing strategies or communications. By familiarizing yourself with these guidelines and following them, you are fulfilling your part in helping our brand remain focused so that it stays true to itself and flourishes. This is a great responsibility, and we thank you for honoring it. 1.1 Strategic Framework Our strategic framework hopes to illustrate how our strategic components work together to deliver a holistic and authentic messaging construct for our intended target audience. Brand Purpose At the highest level, the purpose conveys an aspirational reason-to-believe in our community and articulates how we differ from our competitors, providing our loyal community members with a clear understanding of our value proposition and our intended goals. Values We aspire to be nothing less than excellence, consistently striving for exceptional performance and achieving outstanding results for our community. Integrity We hold ourselves to the highest ethical standards, insisting on transparency and vigilance, from our people as we learn from our experiences and make decisions that instill a sense of purpose and pride within our community. Partnership We prioritize collaboration and value diversity, creating a healthy culture that fosters inclusiveness, collaboration, and teamwork in the pursuit of professional and personal excellence. Our values reflect Divergent Network's foundation with actionable principles and practices that our staff and community members can embody while retaining relevance among our intended target audience. 1.2 The Opportunity Divergent Network has the opportunity to accrue the benefits that come from a clear, consistent and accurate representation of itself. We will accomplish this through the creation and management of our brand across all platforms. Benefits of Branding for Divergent Consistent graphic approach More effective communications More efficient materials creation Better experience and enhanced service delivery. Brand Elements Our visual and verbal assets are not subjective or accidental. They are purposefully chosen based on a central strategy. This strategy has two components: the brand promise and the brand character. Since these elements and their relation to each other are so essential to the Divergent brand, the guidelines around these primary brand elements are very specific and not open to much interpretation. 2. The Brand Mark 2.1 Usage of Logos Our logos are designed for modern clarity and to stand confidently among a landscape of other potential and existing communities. CONDENSED BRAND MARK FULL BRAND MARK The condensed logo is made up of one unified element; the letters L and C are linked, the State of Liberty's head masked with the letters giving it a unique look. In front rests the word 'Roleplay' contained within the rest of the logo. The color of the brand mark in its primary form are: ⠀#682FB4⠀ Base color ⠀#3F4041⠀ Solid color ⠀#C6E7F6⠀ Offset color The condensed logo should not be altered in any way, the chosen colors must not be changed; the brand's proportion must not be changed. Photo or video effects must not be applied, and it must not be rotated unless otherwise stated. Use good judgement for contrast and legibility. Any other color representations or distortions of the brand mark outside of the approved specifications are a violation of our guidelines. The full logo takes the form of the primary logo, sharing the single unified element whilst displaying the brand name. The color of the brand mark in its secondary form are: ⠀#682FB4⠀ Base color ⠀#3F4041⠀ Solid color ⠀#C6E7F6⠀ Offset/Text color The full logo should not be altered in any way, the chosen colors must not be changed; the brand's proportion must not be changed. Photo or video effects must not be applied, and it must not be rotated unless otherwise stated. Use good judgement for contrast and legibility. Any other color representations or distortions of the brand mark outside of the approved specifications are a violation of our guidelines. 2.2 Clear Space and Minimum Size To ensure the proper prominence and legibility of the Divergent Network brand mark, always surround the logo with a sensible amount of clear space. This clear space isolates the brand mark from competing elements such as text, photography or background patterns that may compromise its appearance. Our brand mark can be used in a wide variety of sizes, but when sized too small, legibility is reduced and impact is diminished. 2.3 Core Colors and Tints for Divergent The Divergent Network color palette retains the red and dark solids which evokes the bright, dynamic and aspiring nature of Divergent Network and the aspects of organizations, tournaments and competitive nature which is fundamentally vital in defining the brand's character and personality traits. Out color selection is driven by our brand strategy intended to be inspiring, dynamic and authentic. The consistent use of the colors helps define and reinforce our vision as a darkrp community and our distinctive brand character, and should be used on all communications and promotional materials. 3. Our Philosophy and Trademark Our philosophy and trademark underpins the fact that Divergent Network is a unique community dedicated to revolutionizing whichever gamemode/server we touch and unveiling our vision of what a true, real both competitive and/or casual community is or should be. 4. Co-Branding and Endorsement Who we associate with says a lot about who we are and what we stand for. It applies for both people and brands. We are proud of our communities brand and the story is represents. It is, therefor, imperative that we protect its integrity and meaning whenever we associate with another brand. Before endorsing or co-branding with another brand, we have to ask ourselves: 1. Is this brand aligned with our brand's spirit and values? 2. What message are we sending by associating with this brand? We want to link and collaborate with brands that will help share our vision and expand opportunities above and beyond. For any further inquires or questions, or if you wish to pursue a partnership with us please reach out to Management. Sincerely, Divergent Management 4 1 Link to comment Share on other sites More sharing options...
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